Odell Consulting Group

“On Practice Management”

Thoughts from Deborah Odell
President, Odell Consulting Group

A Practice Management Parable

My sister loves puzzles. She’s a puzzle fanatic. The more difficult the puzzle, the better. She loves the challenge of mastering the puzzle so much that she hides the jigsaw puzzle box so she won’t see the picture. And for a real challenge she turns the puzzle pieces over and assembles them just using the shapes of the pieces.

That is practice management. Putting the puzzle pieces together (your practice systems) even when you’re unsure at first what your picture looks like. Practice management is analyzing systems and managing those systems so the pieces fit together to provide exceptional patient satisfaction and practice profitability.

How are your pieces fitting together?

Practice Success

Practice success means different things to different practitioners; it might be increased profitability, reduced stress, or empowered and productive staff members.

Regardless of your definition, practice success is a direct result of patient satisfaction. When patients are satisfied they:

  • Say yes to treatment.
  • Schedule their appointments.
  • Pay for their treatment.

To achieve patient satisfaction Odell Consulting Group emphasizes the ongoing relationship between the practice and your patient. This approach is proactive vs. reactive.

Is your practice constantly reacting to patient issues?

Our Consultants

OCG consultants distinguish us from other consulting groups. They have strong business backgrounds. Their education and training focused on business management, and they have extensive consulting experience in corporate America as well as in dentistry. This is critical because in order to be successful all practices must implement basic business principals.

Our consultants concentrate on processes, relationships, and results. We teach our clients how to develop and maintain successful relationships with patients and staff.

How would you rate your current practice relationships?

A Training Parable

Imagine that your practice is a bus moving 100 mph. All of a sudden the bus starts to pull to the left. You think you have a flat tire! Now imagine trying to change the tire while going 100 mph. That’s how most practices try to fix their systems.

Our training system teaches you how to pull your bus over to the side of the road, tinker under the hood, and change your oil and tires. You learn to be your own mechanic.

How do you fix your flat tires?

Consulting

Each practice has its own unique characteristics. Because of this, we understand the importance of identifying and incorporating your practice’s unique success points into a customized action plan for success.

Each action plan is based on the fundamentals of process re-engineering. We begin by conducting a practice assessment to determine your baseline system effectiveness. This ensures that we don’t throw the baby out with the bath water or discard the positive characteristics of your practice.

After the assessment we establish performance benchmarks that will measure the implementation and success of your action plan.

Finally we develop a consulting and training plan designed to achieve your practice goals.

Do you have an action plan for success?

The Effectiveness Parable

When I was a child I liked playing with dominoes. I’d spend hours lining them up: under the table, through the chair legs, and over the rug so when I knocked over the first domino, they would all fall down sequentially—the "domino effect."

This is like the process of effective practice management! Every action you take is like a domino. The goal is to have all your "dominoes" lined up so they fall down sequentially. Too often practices have their dominoes bouncing off the walls. They don’t recognize the relationship between individual actions and practice effectiveness.

To achieve the results you want you have to understand the interrelatedness of your actions and make appropriate changes to ensure that the "domino effect" occurs.

Do your dominoes line up?