Dental healthcare professionals across the nation are asking questions in an
effort to improve their practices. We’ve included answers to a few questions here to help you
get started.
Patient Relations Questions
Practice Growth Questions
Staff Related Questions
Patient Relations
How can we make patients more comfortable when they visit our practice?
How should we handle patient objections?
How can we make sure patients don’t fall through the cracks?
How can we make patients more comfortable when they visit our practice?
ANSWER:
Eliminate the five primary patient satisfaction glitches:
- Waiting more than seven minutes.
- Being left alone in the treatment room.
- Having to tell their story more than once.
- Too many people in and out of the treatment room.
- Teeth, teeth, teeth. Use images or models of teeth only strategically;
don’t leave them out for patients to see.
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How should we handle patient objections?
ANSWER:
Listen and ask questions. When we hear an objection our immediate reaction
is often to respond with either a defense or a solution. The most effective
communication tool to accurately address a patient’s concerns is to actively
listen to their problem, and then before offering a solution, ask additional
questions to verify that the true objection is being addressed. 85% of
patients suffer from various degrees of post traumatic stress disorder when
going to the dentist. Many times the initial objection is a smoke screen
designed to get out of going to the dentist.
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How can we make sure patients don’t fall through the cracks?
ANSWER: Often patients “fall through the cracks” when it comes
to scheduling follow-up appointments. Effective patient
hand-offs are the key to moving your patients forward.
When passing a patient from one staff member to another,
there should be a verbal exchange to pass on
patient information. When handing off a patient the
passing team member should make a value-added statement
to the patient about the receiving team member, what
has occurred today, any concerns the patient may have,
and good-bye. Far too often doctors and staff members
forget to say good-bye to the patient and the patient
is left wondering if that person will be coming back.
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Practice Growth
How can we increase our case acceptance rate?
How can we attract new patients without a big budget?
How can we reduce our hygiene cancellations?
How can we increase our case acceptance rate?
ANSWER:
Patient case acceptance is a function of two practice systems - the new
patient experience and financial arrangements. Case acceptance is determined
by patients saying yes both clinically and administratively. First they must
understand and accept the value of the treatment recommendation. Then they
must feel they can afford the treatment. The best way to increase patient
case acceptance is to review your new patient experience, focusing on
increasing the value your patients receive, and ensure you have clearly
defined financial guidelines so patients can afford the treatment you’ve
recommended.
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How can we attract new patients without a big budget?
ANSWER:
Ironically, the most effective way to increase your new patient flow is
"free". Asking your patients of record for referrals is your most powerful
marketing tool. Too often practices don’t take advantage of word-of-mouth
marketing. Your patients give you compliments all the time. These
compliments are your cue to ask for referrals. Remember, people love sharing
good experiences. Asking your patients for referrals gives them a reason to
share their experiences with others.
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How can we reduce our hygiene cancellations?
ANSWER:
The key to reducing hygiene cancellations is to increase patient appointment
awareness. Many offices focus on increasing patients’ understanding of their
oral health as a way to motivate them to keep their hygiene appointments.
This is important, but should not be the only tool used. Patients will
value their appointments if they understand that the appointment will give
them what they want from their oral health. For example, a patient tells
you she wants a beautiful smile. When conducting the hygiene debrief remind
her that she has said she wants a beautiful white smile and that is
exactly why you are recommending she return in no more than six months.
Understanding that the six month recall cycle is a way to maintain a
beautiful smile is the information the patient needs to value the next
hygiene appointment.
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Staff Related
Are there rules of thumb for salary increases in this economy?
How can we improve staff performance?
Writing the right classified ads
Are there rules of thumb for salary increases in this economy?
ANSWER:
In this economy many practitioners are unclear how much they should allocate
for salary increases. Before any salary increase is given you must analyze
three factors: current economic trends, practice profitability and staff
member performance.
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How can we improve staff performance?
ANSWER: The best way to increase staff performance
is to set clear performance expectations and to follow
up on the accomplishment of those expectations. Minimally,
employees should have the opportunity to participate
in a performance review. Effective performance reviews
incorporate opportunities for the employee to analyze
his/her strengths and weaknesses and contribute to the
development of a performance action plan. The action
plan ensures that the employee clearly understands what
need to be achieved, and it gives the doctor a tool
to measure success.
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What type of classified ad will
attract the right person for the position?
ANSWER:
Writing a good classified ad can be quite a challenge.
Each day I review the want ads and count the number
of ads for dental positions. It just seems to keep growing.
As I’m sure you’re
aware, the key is to distinguish your practice from all the others.
The first step is to have a clear mission statement for
your practice and a clear job description for the position. You use both of
these in your ad to attract potential hires. For example: Dental Hygienist:
Come be a part of our team - mission statement Dr. (name) and staff offer
state-of-the-art general dentistry with patient satisfaction as their top
priority. We seek an enthusiastic,
caring - job description RDH, M-Th, to
provide soft tissue management and continuing periodontal care. Employees
are rewarded with excellent salaries and benefits.
Contact info.
Sharing your
mission and job description sets you apart from many other offices and allows
candidates to pre-screen your office.
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